Business Model Portfolio



Business Model Portfolio


Most companies have a portfolio of business models.

The typical SME owner offers consulting services (work-for-hire) as well as a product. Software designers commonly offer both.

  • The typical SME owner offers consulting services (work-for-hire) as well as a product. Software designers commonly offer both.
  • A marketing consulting company uses a work-for-hire business model; but many also sell the results of surveys as products, a different business model in the company’s overall portfolio.
  • Apple has a portfolio: Apple tablet (product business model); Apple store (market); Free apps (platform business model with advertising support to pay for the offering).
Division 1.

PRODUCT
MODEL

Some items made by firm sold on website

Division 2.

SOLUTIONS
MODEL

Opportunity for user to co-design a service with company’s IT engineers

Division 3.

MATCHMAKING
MODEL

Website that matches users’ needs to wide variety of products

Division 4.

MULTI-SIDED
MODEL

Advertisements surrounding games

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