Learn how to improve your business model thinking
by understanding the 4 categories
Our elemental business models are “ideal types”; real world business models are different – because of context. Our Business Model Zoo™ contains many examples that show how firms (often famous ones) actually build and deploy business models in different industries and for different products and services. Our Business Model Zoo™ is a searchable data base – classified by type of business model and setting. Studying our Business Model Zoo™ allows you to deepen your understanding of how the elemental categories are deployed in the real world, improve your appreciation of the Differences between business model categories and improve your ability to Design a better business model.
Let us help you understand the business models better by checking out our library of exemplars: